Last updated: March 2026
1. Information We Collect
We collect personal information you provide when creating an account, placing an order, or contacting us. This includes your name, email address, phone number, business name, delivery address, and payment details. We also collect technical data such as your IP address, browser type, and browsing behaviour on our website through cookies.
2. How We Use Your Information
We use your information to process and fulfil orders, manage your trade account, communicate order updates and delivery information, improve our website and services, send marketing communications (with your consent), and comply with legal obligations.
3. Data Sharing
We do not sell your personal data to third parties. We may share your information with trusted service providers who assist in operating our business, including delivery partners, payment processors, and email service providers. All third parties are contractually bound to protect your data.
4. Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage cookie preferences through your browser settings. Essential cookies required for site functionality cannot be disabled.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Payment information is processed through PCI-DSS compliant payment processors and is never stored on our servers.
6. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with our legal obligations. Order data is typically retained for 7 years for tax and accounting purposes. You may request deletion of your data by contacting us at info@badaisinternational.com.
7. Your Rights
Under UK GDPR, you have the right to access, rectify, or erase your personal data, restrict or object to its processing, request data portability, and withdraw consent at any time. To exercise any of these rights, please contact us at info@badaisinternational.com.
8. Marketing Communications
We may send you marketing emails about products, offers, and industry news. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Unsubscribing from marketing does not affect transactional emails related to your orders.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website following any changes constitutes your acceptance of the revised policy.